Keeping the family at designers’ heart and developing nearly two decades worth of tailoring experience we dedicate this photoshoot to this brand creatives. The photoshoot shows the brand insights, how the whole family is working together. Art direction is made by the oldest daughter and in front of the camera – the designer itself and her youngest daughter playing dress up game with Genc 4/22 clothes.
Inspired by the brand’s working philosophy, we have created a visual narrative that reflects calmness and our innate relationship with nature. The background shots are visuals that have been collected from 2013 to reflect the timelessness of the clothing. They can always be renewed, and they never get old. It just goes through phases.